The irresistible promise of Louis Vuitton and UNICEF
From an early age, my parents instilled in me a sense of compassion and commitment to those in need. My father happened to be a regional president and national vice-president of organizations which promoted rural development, and he often took me with him to the “office.” Spending time with farmers and rural workers did much to shape my outlook on life, as it made me realize that we truly are all the same, all equals, all brothers and sisters. It also taught me to cherish the food that’s on my plate every day, considering how hard those folks have to work for each harvest, and what a struggle it is for them to sell their produce at fair prices.
My mother, on the other hand, was a longtime supporter and volunteer of APAC, an association which helps care for people with cerebral palsy and other impairments. And ever since I was a little girl, I helped out in the foundation’s activities, which included organizing fundraisers and spending time with children affected by these conditions. If you’ve ever lived with someone who has cerebral palsy, you already know the challenges involved, and how frustrating things can sometimes get. But little by little, I learned to connect with these amazing people, and as I grew close to them, the feeling was as rewarding as anything I’ve ever experienced.
I mention all this because compassion is one of the pillars I lean on, one of the guiding lights in my life. It’s one of the main values I strive to live by, and something I try to pass on to my children as well. Together, we give thanks to God for our life of privilege, as well as for our health and for each other.
So in light of what I’ve just told you, I obviously was thrilled when my friend Hector Pardo of Louis Vuitton invited to take part in #MakeAPromise. After all, how could I resist the appeal of an event that combines fashion with a noble cause? The initiative, sponsored by Louis Vuitton in conjunction with UNICEF, aims to provide support for children in need through the sale of the small Silver Lockit collection, which comprises just two pieces, a bracelet and a pendant. Both are made of silver and both feature the iconic lock which has adorned the company’s handbags since 1890. They are priced at 500 dollars, 200 of which go entirely to the charitable purpose.
A plethora of stars and celebrities attended the event in Mexico City, including actresses Ceclia Suárez and Gretel Valdéz, singers Daniela Magún and “El Apio” from the band Kabah, and also several fashion editors of important publications. Among others, I ran into Alfonso Parra of GQ, Laura Manzo of The Huffington Post and Claudia Cándano of ELLE México. It was amazing to see so many people come together for a good cause!
I’ve always believed that it isn’t easy to find within ourselves all those things we tend to look for in others: satisfaction, love, belonging, knowledge, recognition, etc. But personally, I have found in the act of giving an inexhaustible source of satisfaction and love. Being able to give feels amazing… As I like to say, when you give, you always receive! Do you know what I’m talking about? If not, I invite you to try: I guarantee that you will feel as good as you ever have!
The photos are from: Victor Órtiz
The look is: Louis Vuitton